Today I attended a very interesting lecture about viral commercials. This is a marketing technique that companies use to try to increase brand awareness through self-replicating viral processes. This means they try to promote their brand by using the social networks of people. Somebody sees a video and sends it to their friends. Most of viral marketing is word-of-mouth delivered with help from the world wide web.
The most famous example of a viral commercial must be Dove's Evolution. Here are some other fun and interesting examples:
There are some new campaigns that may work as well, but are a little more interactive. A good example is this one. You should follow the link, it won't work when I post it here directly.
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